5 Things I Wish I Knew Before I Started My Media Channel.​

A year and a half ago, I launched Fadzo Productions; a weekly blog and podcast that educates and empowers people to pursue SELF; Self Love, Self Discovery, Self Actualisation, Self Growth, Self Development, Self Branding and so on. When I first started it, though, it was meant to act as a diary for my poetry and random thoughts to show my kids one day. Meant for my eyes and mine alone, but you probably know that this changed if you read this. With that being said, there are so many things I wish I had known about starting this media channel that could potentially be helpful if you are thinking of starting a blog or a podcast as well.

1. Decide what you will bring to the table.

People ask me all the time what it is I do on this media channel and what my business is all about. If I am 100% honest with you, I haven't really come up with this magical elevator pitch for what exactly it is that I have done here. I know what I want this business to be, and I know what I won't do, but actually figuring out what role I play in this business is difficult. I think the disconnect for me came with actually know what I bring to the table and how that aligns with my vision for the media channel. Which goes perfectly into the next point?

2. You will get better as you go.

I still struggle with knowing what I can offer when it comes to this company's vision, but with every post, I am made aware of what I offer and the fact that I am constantly getting better with time. If you look at the content I have been posting now compared to what I was posting a couple of months back, you can see a level of growth. I mean, for starters, my website has been updated 3 times this last year, and every time, it gets a little better and a little easier and faster for me to manoeuvre around WIX. That's just one of the many things I have gotten better in the last couple of months.

3. You will constantly learn about yourself and grow.

I hear this great saying that talks about growth and how it is the one thing that should remain constant for any species to thrive. I wish someone would have told me that I would learn things about myself that would shake me to the core of my being through this media channel. Things that would make me rethink my positions on certain topics and even learn introspection. I wish someone would have pulled me to the side and told me just how uncomfortable it would be to see people around and know that they knew my intimate thoughts or, worse have relatives calling you about the show's contents. Oh! Let's not forget the embracement of spilling your business so that other people, as well as yourself, can learn from them (this has been one of the hardest things about starting this business), all in the name of growth and learning.

4. Consistency is Key

If you have watched any motivational videos on business growth or listened to podcasts about growing your social media, you have probably heard someone say something about the power of consistency. Now I will be frank with you here, this is one thing I know I could be doing better in for sure, but it works. When I first started, I probably only posted once a month or would randomly post three times in one day and disappear for the longest time, but it doesn't work like that.

I experimented for the last 3 months of the year and tracked my Facebook, Instagram, and Soundcloud growth for that duration. Posting consistently for one month (a post every other day at specific times), a little less consistent (once a week at a specific time) and not consistent at all for the last month ( random days at a specific time). I reviewed my algorithm stats for all three platforms, and the results were mind-blowing. All I will say for now is that consistent pays you'll.

5. Quality over Quantity

As a business person, I find that there is always this internal battle to decide whether to produce more content that could produce bad quality content or produce great quality content but post less frequently. How I wish someone would have advised me about finding the balance between the two to maximize both. This saying best describes this dilemma I constantly have to deal with.

“Quality takes time and reduces quantity, so it makes you, in a sense, less efficient. The efficiency-optimised organisation recognises quality as its enemy. That's why many corporate Quality Programs are really Quality Reduction Programs in disguise.” ― Tom DeMarco, Slack: Getting Past Burnout, Busywork, and the Myth of Total Efficiency

These are the things I wish I knew before I started my media channel. Let me know what you wish you would have known before you started your business.

Have an amazing week.

Till next time